I am a senior strategy and innovation leader with 20 years of experience shaping product strategy, designing new business models, and launching ventures across both emerging and highly regulated industries, including digital financial services, AI-native insurance, e-mobility, manufacturing robotics, construction software, e-commerce and hospitality platforms.

I operate at the intersection of business strategy and product innovation, grounding decisions in data and evidence to help organisations transform ideas into scalable, market-ready businesses. Skilled in venture building, digital transformation and change management, as well as go-to-market design, I work with C-suites to turn strategy into execution that delivers measurable growth. Passionate about using AI and digital technologies to unlock efficiency, enable growth, and create fairer, more inclusive and accessible outcomes for customers. A highly resilient, reliable and empathetic partner, I stay calm and decisive under pressure, thriving in fast-changing and complex environments.